About Us

Welcome to our website. We are the authorized New Holland and Case IH dealer in Atmore and Frisco City, AL. In addition to our two major lines we carry many short lines of equipment including Bush Hog, Unverferth, Yetter, Great Plains, Brandt, Brown and Monroe-Tufline.

H. H. Hendrix established our business in 1940 in Frisco City, AL as a Ford Tractor dealership. In 1949, W. H. Hendrix opened the store in Atmore, AL also under the Ford Tractor brand. After Ford Motor Company bought New Holland, we took on New Holland in 1986 in Frisco City and in 1990 in Atmore. Case IH was added at both stores in 1988, shortly after the merger of Case and International Harvester. It has been our pleasure to serve the farm and rural lifestyle customer in the communities of southwest Alabama and northwest Florida since 1940.

Whether you are already one of our valued customers, or are looking for a dealer to work with, it is our mission to provide you with the service you deserve and expect. Please be sure to visit our site on a regular basis. As you browse our site and find a product or service you need more information on, please do not hesitate to contact us.

General Info

Hours Of Operation
Monday-Friday 7:00am-5:00pm
Saturday 7:00am-12:00pm
Sunday Closed

Office Contacts
President:Robert Hendrix
Office Manager:Sheri Darby
Precision Sales:Will Hendrix